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Origins Academic Team

IELTS Writing Task 2 - Advertising (Agree or Disagree Question)


The society would benefit from a ban on all forms of advertising because it serves no useful purpose, and can even be damaging. 


Do you agree or disagree? (23/12/2023)


SAMPLE ESSAY:


There is a common perception that every kind of advertising should be prohibited  for its lack of utility  or even detrimental effects  on society. Personally, I disagree with this viewpoint considering the potential benefits of advertisements regarding economic growth and information awareness. 


It is undeniable that society may reap numerous benefits  from a universal ban on all forms of commercials. Firstly, advertising often employs manipulative techniques , such as false claims, exaggerated benefits, or misleading imagery, to deceive consumers into making purchases . A prohibition on all advertisements would encourage businesses to implement honest production and marketing strategies , thereby enhancing the overall consumer experiences. Secondly, advertising is widely deemed  to foster a culture of consumerism and materialism  where individuals place huge emphasis on material possessions over more meaningful aspects of life. If an official ban is imposed on every commercial, the social pressure towards constant consumption may be substantially  reduced, contributing to financially healthier lifestyles for the public.


However, despite these perceived advantages, I contend that a complete ban on advertising might have severe economic repercussions . This is because the advertising industry is a significant contributor to employment and revenue generation, meaning a ban on all kinds of advertisements could lead to widespread job losses and even bankruptcy of some media outlets  which heavily depend on advertising revenue. Additionally, commercials play a vital role in conveying  important information about products or services, detailing their functions and characteristics. Without such information, consumers might encounter great difficulty  searching for products that are tailored  to their needs, potentially resulting in a lower level of  life fulfillment .


To conclude, while a prohibition against all types of advertisements could improve consumer experiences and lessen the effect of consumerism on modern society, I am opposed to it given the value of advertising in terms of economic progress and information awareness. 



 

VOCABULARY

  • prohibit (v) = cấm 

  • utility (n) = tính hữu dụng, thực tiễn

  • detrimental effects (phrase) = những tác động tiêu cực 

  • reap numerous benefits (phrase) = hưởng nhiều lợi ích 

  • employ manipulative techniques (phrase) = sử dụng những thủ thuật thao túng 

  • deceive sb into doing sth (phrase) = đánh lừa ai đó làm việc gì đó 

  • implement honest production and marketing strategies (phrase) = thực hiện những chiến lược sản xuất và tiếp thị một cách trung thực

  • deem sb / sth + adj / noun / to V0 (phrase) = nhìn nhận về ai đó / cái gì đó theo một cách cụ thể 

  • consumerism / materialism (n) = chủ nghĩa tiêu dùng / chủ nghĩa thực dụng 

  • substantially (adv) = một cách đáng kể 

  • repercussion (n) = hậu quả 

  • media outlet (phrase) = kênh truyền thông đại chúng 

  • convey (v) = truyền tải 

  • encounter difficulty (in) doing sth (phrase) = gặp khó khăn trong việc gì đó

  • tailor sth to / for sb / sth (phrase) = điều chỉnh cái gì đó để phù hợp với một cá nhân / một mục tiêu cụ thể

  • life fulfillment (phrase) = sự hài lòng với cuộc sống 



 

BRAINSTORMING


The society would benefit from a ban on all forms of advertising + personal opinion: Disagree


Body 1: The potential benefits of a ban on all forms of advertising

  • Advertising often tricks people with lies to make them buy things → banning it would encourage businesses to be more honest in their marketing → improved consumer experiences

  • Advertising is accused of promoting consumerism → a ban could reduce social pressure to constantly buy things → financially healthier lifestyles for the public


Body 2: The drawbacks of a ban on all forms of advertising + my personal opinion

  • The advertising industry is crucial for creating jobs and generating revenue → a ban could lead to widespread unemployment and financial troubles for media outlets that rely on advertising

  • Advertising aims to provide essential information about products or services → without them, consumers might struggle to find products that match their needs → reduced life satisfaction



 

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